Welcome to Jake's at the Rock, Blowing Rock, NC

Your Genuine Life is good® Neighborhood Shoppe! Jake's at the Rock... A store dedicated entirely to Life is good® products and the positive attitude they represent. For those of you who don't know - Jake is the smiley guy on the Life is good® tee shirts (named after the company founders, Bert & John Jacobs) who is often accompanied by Rocket, his dog. Take some time to browse our site and enjoy all the colorful clothes, fun stuff and cool music. If you're ever in the village of Blowing Rock, NC stop and say hi, we're located just off Main Street on Sunset Drive. The ultimate in cool... We have an extensive collection of Life is good® apparel and accessories, including for women, for men, for girls, for boys, for toddlers, and for baby...even for dogs! Be sure to check out the Life is good® book and the Life is good® The giving tee; 100% of proceeds from the sale of these go to the Life is good® Kids Foundation.